FRIDA LAS VEGAS x MUSEUM OF CONTEMPORARY ART AUSTRALIA

**I'm thrilled to have co-created Pop-timism, an interactive digital installation at the Museum of Contemporary Art Australia in Sydney, presented alongside artist Tony Albert's major retrospective Not A Souvenir (June to October 2026).**

Pop-timism invites visitors of all ages to build their positive vision of the future using remixed icons of Australian kitsch. Beloved supermarket staples are redrawn with brand names swapped for values worth carrying into the future, to reimagine icons of antipodean popular culture as unexpected and playful vessels for hope.

Using a web-based interface on their phones, participants pick and mix from a library of my illustrations and assemble their creations on a large-scale projection that transforms the gallery wall into a living, collaborative artwork.

Familiar, beloved and gloriously kitsch, these icons and objects aren't just souvenirs of the past: in uncertain times, they can also act as helpful tools for imagining what comes next. The project sits at the intersection of both my visual art practice and strategic foresight work: hope framed not as a sentiment, but as an active, learnable capability.