Stavroula Adameitis is an Australian artist, designer and author obsessed with all things kitsch. Her work sits gleefully at the intersection of popular culture, nostalgia, maximalism and futures-thinking. It all traces back to her 1980s childhood glued to the telly at her Yiayia's house: the obsession never wore off.

Since starting her art practice Frida Las Vegas in 2013, Stavroula has created graphic art, textiles and installations for organisations including Adobe, Meta, Westpac, the Sydney Opera House, the Museum of Contemporary Art Australia and the Art Gallery of South Australia, designed prints for Katy Perry, pyjamas for Peter Alexander and dressed a worldwide cult of glamazons who understand that more is always more.

Stavroula is the artistic director and co-founder of SA Futures Agency and recipient of the 2025 40 Under 40 Creative Thinker Award. She believes that looking backwards with enough colour and curiosity is the necessary first step in reimagining the present to create futures worth showing up for.

Her first book, Australianarama: A Campendium of Kitsch, will be published in September 2026 by Pink Shorts Press and distributed by Simon & Schuster.

Stavroula Adameitis aka Frida Las Vegas is available for illustration commissions, art and brand collaborations, licensing, and speaking engagements about her book Australianarama and all things Australian pop culture. She works from her Adelaide studio with clients across Australia and around the world. Get in touch using this form and she’ll be with you in a jiffy!