Photography by Morgan Sette
BIOGRAPHY
Frida Las Vegas is award-winning Australian artist Stavroula Adameitis, known for her vibrant, high-impact designs that remix glamour, nostalgia, memory and humour.
With a sharp eye for bold colour and a love of visual storytelling, the Frida Las Vegas universe celebrates kitsch from bygone eras across textiles, installations, 3D design and 2D illustration to champion art and fashion as human-scale billboards for exuberant personal expression
Instantly recognisable for their punchy palettes and cheeky motifs, Frida Las Vegas pieces have attracted a cult following of culture vultures worldwide. Stavroula’s visually striking work has been showcased in major cultural institutions including the Sydney Opera House and the Art Gallery of South Australia. Collaboration partners include Adobe, Meta, Disney, Peter Alexander and Westpac.
Whether through creating limited-edition apparel, custom commissions or delivering workshops, Frida Las Vegas brings a fearless, joyfully maximalist perspective to the art of staying true to yourself and standing out from the crowd.
Alongside her practice, Stavroula is the artistic director of SA Futures Agency, a member of the Guildhouse Artist Advisory Group and the recipient of the 2025 40 Under 40 ‘Creative Thinker’ Award.
Her upcoming book Australianarama, an illustrated guide celebrating Australian kitsch across popular culture, will be published in August 2026 by Pink Shorts Press and distributed by Simon & Schuster.
Frida Las Vegas loves to share her ideas across mediums.
For licensing enquiries, please contact Seminal Artist Group at adam@seminalartistgroup.com
Photography by Samuel Graves
PRODUCTION ETHICS
Choosing to wear Frida Las Vegas is choosing to wear art fashion, not fast fashion.
Let’s face it, the planet does not need any more stuff. But from time-to-time, we spice up our lives with external things that speak to (and reflect) our internal worlds.
Keeping this in mind, all Frida Las Vegas clothing and accessories are consciously produced on a small-scale boutique level. Frida Las Vegas chooses to work with a small team of Australian pattern makers, fabric printers, cutters and machinists to produce artisanal quality clothing that are:
Made to Order for each individual customer; or in
Limited Edition production runs that are purchased on a pre-order basis.
These processes minimise fabric wastage and the need to produce excess stock.
Frida Las Vegas clothing will never go on sale because excess quantities are never made in the first place!
Each Frida Las Vegas statement piece is expressly designed with the intention of becoming a seasonless heirloom piece - to be worn and treasured year after year, with a Certificate of Authenticity guaranteeing provenance and connection.
SELECTED MEDIA
‘Meet our 40 Under 40: the Creative Entrepreneur who ‘rewires culture’, In Daily, 2025
‘My Adelaide: Stavroula Adameitis (aka Frida Las Vegas) on Her Camp and Colourful Hometown Broadsheet, 2023
‘New Exuberance: Contemporary Australian Textile Design at Jam Factory’, Broadsheet, 2023
‘How Generative AI can work for everyone’, BBC, 2023
‘Frida Las Vegas Makes A Colourful First Impression’, CityMag, 2023
‘Get Inspired! A peek inside the Kitschy, Razzle-Dazzle World of Frida Las Vegas’, Frankie Magazine, 2021
‘Spruce Up Your Space With Mood-Boosting Technicolour Cushions by Frida Las Vegas’, Broadsheet, 2021
‘Frida Las Vegas’ Distinct, Bright, Bold and Brazen Designs’, Star Observer, 2020
‘Frida Las Vegas' Advice On Kicking Off Your Creative Career Is As Good As You’d Expect’, Junkee, 2017
‘26 Quirky Things Aussies Are Weirdly Proud Of’, Buzzfeed, 2017
WORKSHOPS AND PANEL DISCUSSIONs
‘Sydney Opera House BUILD’ Program Host and Workshop Facilitator, Sydney Opera House, 2022 - 2024
‘The Boring Bits’, Seminar and Workshop, Guildhouse, 2024
‘The New Exuberance: Contemporary Australian Textiles’, Artist Talk, JamFactory, 2023
‘Frida Las Vegas: Illustration and Digital Painting’ Presenting Speaker, Adobe MAX creativity conference, 2021
‘School of Surface: The Side Hustle Edition’ Presenting Speaker, Microsoft, 2021
‘Fashion And The Future Of The Planet’, Moderator, Australian Design Centre, 2021
‘Performing the Self: Fashion and Identity’, Panellist, Powerhouse Museum, 2020
‘What Is Art’, Panellist, Art Gallery of New South Wales, 2019
‘Have We Reached Peak Creativity’, Panellist, University of Technology Sydney, 2016
2024
‘Radical Textiles’ exhibition, Art Gallery of South Australia (SA)
2023
‘The New Exuberance: Contemporary Australian Textile Design’ exhibition, JamFactory (SA) + touring across Australia 2023/2024
2022
‘Thinking Through Pink’ exhibition, Wollongong Art Gallery (NSW)
2021
‘U.N.I.T.Y’ group show, B-Side Gallery (Melb)
2020
‘The Locals’ group show, Outre Gallery (Melb)
‘Hollywood Forever’ Mardi Gras, The Imperial Erskineville (Syd)
2019
‘Smoke And Mirrors’ immersive art and dining experience, Chin Chin (Syd)
‘Troublemakers #2’ group show, Vs. Gallery (Melb)
2018
‘Eleganza Australiana’ solo show, The Imperial Erskineville (Syd)
Event Props and theming for Dollar Bin Darlings, Sydney Festival (Syd)
2017
‘The Bold & The Beautiful’ solo show, Disorder Gallery (Syd)
2015
FRIDA LAS VEGAS launch showcase, Outre Gallery (Syd)
“Seen through the inclusive democratic sensibility of Stavroula Adameitis, ordinary artefacts of a personally remembered past are joyfully celebrated in colourful exuberance.”