FRIDA LAS VEGAS x CLEEKS GOLF CLUB X THE ROOKIES

It’s not every day you are asked to design a fantasy golf bag - but that’s exactly what happened when I collaborated with Cleeks Golf Club and The Rookies to design a time-travelling caddy launching this international design challenge!

In remixing the classic Cleeks golf bag for their Art Of Golf campaign, I set out to create a retro-kitsch design that was visually playful and imbued with a cheeky sense of humour that isn’t often expressed on the green.

By using bold colours and graphic prints in my 3D design, I wanted to create links (no pun intended!) between Cleeks’ vision to celebrate the sport’s heritage whilst shaping its ever-evolving future.

A 3D printed model of my golf bag design printed by Mimaki will be touring the LIV Golf circuit across the US throughout 2025 in a series of pavilions and activations hosted by Cleeks Golf Club.

A truly tee-rific collaboration!