FRIDA LAS VEGAS FOR DESTINATION NSW!

Frida Las Vegas wears a bright and colourful shift dress featuring travel icons of the state of New South Wales in Australia. She is flanked by a digital illustration of palm trees.

I was approached by the fine folk at Destination New South Wales to create a bespoke staff uniform for their team members in my signature bold, bright Pop Art Australiana style, inspired by the collision of nature and culture that makes living and travelling in New South Wales so much fun!

Tie-ing into the ‘Feel New’ campaign, I considered some of the incredible regions and landscapes that I’ve been lucky enough to visit, transforming them into a series of instantly-recognisable icons that became the basis for a bright and beautiful textile print.

The uniforms are proudly ethically and responsibly made in fabulous Sydney, based on my ‘Glamour Sack’ pattern for maximum functionality and wearability. As a proud resident of New South Wales, I couldn’t be prouder to bring this concept to life honouring the fruits (literally) of my home state!